About us

About Us

At VisionDesigns, we bring the comfort and style of VISIONAPARTMENTS into your home. Our modern furniture collections feature the same pieces used in our serviced apartments across Europe — beautifully crafted, thoughtfully curated, and tested in real-life settings.

Designed for apartment-style living, our furniture blends timeless European design with everyday functionality. Whether you’re furnishing a city flat or refreshing your space, VisionDesigns offers premium home furniture that combines form, comfort, and durability.

Inspired by the clean, modern look of Swiss apartment living, we make it easy to create a space that feels both luxurious and lived-in.

Our Philosophy

We believe great design is more than aesthetics — it’s about how a space feels, functions, and lives with you. At VisionDesigns, every product is chosen with purpose: to combine visual harmony with everyday usability.

Rooted in Swiss values of durability, minimalism, and refined quality, our style blends clean lines and premium materials with comfort and practicality. Whether you prefer Scandinavian-inspired furniture, urban loft aesthetics, or bold, curated statements — every piece is part of a cohesive interior lifestyle vision.

Mission Statement

Our mission is to make high-end, hospitality-inspired furniture accessible to discerning customers worldwide. By transforming the proven design concepts of VISIONAPARTMENTS into curated home collections, we offer access to exclusive apartment furniture that’s as functional as it is beautiful.

We aim to redefine how people furnish their spaces — by offering premium, stylish, and ready-to-live-in furniture online. Backed by Swiss precision and trusted design heritage, VisionDesigns is where serviced apartment quality meets personal interior style.

Word from the CEO

When I founded VISIONAPARTMENTS over two decades ago, my goal was simple: to create inspiring living spaces that feel like home from the very first moment. Over the years, many of our guests shared the same sentiment — they didn’t just want to stay in our apartments, they wanted to bring the look and feeling home with them.
That’s why I created VisionDesigns. This platform allows you to shop the very same designs, furniture, and accessories that make our apartments so unique. Every piece is carefully selected to combine style, comfort, and functionality — the essence of modern living.
With VisionDesigns, you don’t just buy furniture; you create an atmosphere, a way of living that reflects elegance and ease. My wish is that you feel as inspired in your own home as you did during your stay with us.
Anja Graf – Founder & CEO, VISIONAPARTMENTS & VisionDesigns